Product
The whole outbound day, in one workspace.
Seven parts of one product, sharing one prospect record. Your reps find, call, write and follow up in PEMAX; your managers see every rep; your CRM gets the people worth talking to.
Sequences
Email and call steps, paced like a person.
- Email, call and task steps
- Threaded follow-ups
- Rotation over each rep's own mailboxes
- Day 1Call firstPower-dial list
Script: Intro NL · privacy line on top
- Day 1Intro after the callAI draft · in review
Consent captured on the call · art. 14 notice in Dutch
- Day 3Wait 2 business days
Mon to Fri, 08:00 to 18:00, Europe/Amsterdam
- Day 3Replied?
Yes: stop and hand off · No: continue
- Day 4Re: Intro after the callVariant A/B
Same thread · In-Reply-To set
- Day 7Follow-up callTask
Callback task if no answer
Pacing
120 to 360 s between sends per mailbox
10 min between sends to one domain
Mailboxes
Stops on
Interested, not interested, unsubscribe, wrong person. Out of office pauses until the return date.
Dialer
A power dialer on your own Twilio.
- Power dial in the browser
- Scripts with the privacy line
- Recording rules per country
Daan Kuipers
Operations lead · Kuipers Transport · Tilburg
02:47
Connected
Script · Intro NL
Privacy line first. Ik bel namens Brightwater. Uw gegevens komen uit een zakelijke bron; u kunt op elk moment zeggen dat u niet gebeld wilt worden.
Open with the {{company}} route change, then ask how they plan peak weeks today.
Outcome
Up next
Deliverability
Warmup, DNS gate and bounce guards.
- Warmup between your own mailboxes
- SPF, DKIM and DMARC gate
- Bounce guards and pacing
Inbox
Every reply, labelled, in one place.
- Every reply in one place
- AI labels you can correct
- Read state per person
Enrichment
Apollo search and enrich with your key.
- Apollo search and enrich
- Your own key and credit budget
- Lawful basis on import
Compliance & trust
A lawful basis behind every message.
- A lawful basis per address
- First-contact notice per language
- Retention per data class
Team & roles
Own-scope reps and a manager view.
- Roles, markets and own scope
- Manager view per rep
- Offboarding with hand-over
Security & trust
Under every part, the same guarantees.
- Row-level security on every table
- Credentials encrypted per workspace
- Hosted in the EU, MFA, audited staff access
How it connects
One prospect record, from the first search to your CRM.
Every part reads and writes the same record, owned by one rep, with its lawful basis and its history attached. Nothing is copied between tools, because there are no other tools.
- 01
Find
Apollo or CSV, with a lawful basis per address
- 02
Sequence
Calls, emails and tasks in one cadence
- 03
Gate
Checked at enrol and again at send
- 04
Send and call
Your mailboxes, your Twilio, paced
- 05
Reply
One inbox, labelled, owned by a rep
- 06
Hand off
Signed webhook to your own CRM
Underneath, all the time: deliverability. Warmup, DNS checks, pacing and bounce guards decide which mailbox may send, and how much, at every step.
Around it: your team. Roles, markets and own scope decide who sees which prospect, and the manager view adds it all up.
Built in
The foundations every part stands on.
- Channels
- Email, phone calls and manual tasks in one cadence
- Your keys
- Twilio, Apollo, Google Workspace and your AI model
- Isolation
- Row-level security forced on every table
- Hosting
- Vercel Frankfurt, Google Cloud Netherlands, Supabase Frankfurt
Coming soon
Bring your own database for workspaces that must keep their data in their own Postgres, and spam rescue for Outlook mailboxes in warmup. Coming soonWhere we draw the line
Cold sequences send from Google Workspace mailboxes. A Microsoft 365 mailbox can reply from the inbox, but PEMAX does not read its incoming mail yet, and a sequence that cannot hear “stop” should not send.On purpose
What PEMAX will not become.
A clear edge makes a better product. These are the lines we hold.
Not a CRM
Qualified prospects leave for your own CRM. PEMAX keeps the outbound work and nothing more.
Not a data broker
We sell no contact data. Apollo runs on your key, and every address needs a lawful basis before it gets an email.
Not a volume machine
Sends are paced per mailbox and per domain, inside business hours. Volume never outranks the domain's health.
Not an unsupervised AI
AI drafts wait for a person by default and stay marked as AI-written. We never infer emotion from a voice.
See PEMAX on your own pipeline.
Thirty minutes with the people who build it. We show the product on a real workspace, answer the hard questions about deliverability and compliance, and tell you honestly whether it fits.
Invite-only workspaces · Hosted in the EU · Bring your own keys